Artificial Intelligence in Business

Overview

This short course gives professionals, managers, entrepreneurs, students and innovators a working command of artificial intelligence in business — because mastering AI is no longer just an advantage, it's a necessity.

Key components

• AI foundation — understand the technology and its possibilities
• Strategic insights for business decision-making
• Actionable tools you can apply immediately
• Ethical awareness around responsible AI use
• Future-ready strategies for an AI-driven economy

Graduates possess

Participants leave able to deploy AI strategically and ethically across marketing, sales, productivity and innovation.

Course programme

10 modules: Introduction to AI · AI in Business · Productivity · Tools for Managers · Prompt-writing · Teamwork · Presentation & Guest Lecture · AI in Marketing & Sales · AI vs Human · AI & Innovation. Delivered at the Rome and Milan campuses with partner VR-AI Academy / VRAINERS (Matteo Zaralli).

Internship programme

Optional Internship & Career Services can be added to the short course.

Entry requirements

Open to professionals, managers, entrepreneurs, students and innovators. No prior technical background required.